Humi – A Brand That Gives Us All The Bag That We Deserve
The greatest ideas can come from the biggest brainstorm sessions but most of the time, it can come from the most random places. For Kath Chan, it came in the form of her bedroom filled with unopened shopping bags (yup, tape receipts attached!), all as a result of out of control spending and a huge attachment to otherworldly things. As this became overwhelming and even disgusting for her most of all, she discovered the Slow Movement which is “a commitment to restructure our lives to things that truly give meaning and fulfillment”.
All of this has led her to Humi – a local brand that wants you to consume fashion slowly. To shop Slow Fashion. Slow Fashion is the exact opposite of Fast Fashion. It is not a trend, but rather a movement that takes its time to produce high-value, quality products while making sure to not add to the sustainability problem of the environment and instead, help lessen it. By producing slowly, there are less products but with higher quality, made out of non-harmful materials thus, lesser waste.
Through Slow Fashion, Humi wants to give you a wardrobe of quality, necessary bags, all created by talented local bag makers.
Humi’s collection consists of the kind of bags that will leave anyone not wanting any other bag. Each bag is designed to be the perfect going out bag, perfect work bag, perfect everything, whatever you choose each bag for. From its pockets to its zipper pull to its strap, every single detail is designed based on the struggles we have with the endless bags out there.
Everything is well thought out as Kath explains one of Humi’s bags, “Our Oversized Tote, for example, has two large front pockets. Most pockets are designed to be placed inside but I thought it’s about time we address every woman’s behaviour of pulling out the small stuff from their huge bags (wallet, phone, loose change, receipts, etc.) stashing them back inside, only to start pulling them out again after 10 seconds. And we all know how it can be such a hassle to keep on closing and opening our bags just to satisfy our paranoia so I decided to put in the forefront a design that welcomes outer pockets as not only an aesthetic move but also as a feature that’s highly useful for the end user.”
It is smart and functional but it does not sacrifice beauty. While each bag is necessary, it is also elegant and classy, and perfect for anyone because you can find the perfect bag to match your wardrobe and your personality. There’s something for everyone.
Humi’s bags are made out of man-made vegan leather which adds to its high quality. The leather is thick and soft and feels great to the touch. No peeling at all! That is another thing Humi wants you to have: a bag that you can use again and again and again. Which is what Slow Fashion is about after all – having items of high quality that can last so you don’t need to buy again and again and again.
With the amount of brands out there, it’s not always that you come across a brand that is built on both passion and purpose. From helping local talent and industries to flourish, providing consumers the kind of bag we all deserve (high quality, beautiful design and an ally in our everyday lives) and even to teaching consumers to be smarter and more intentional about their purchases, teaching them how to shop slow, Humi is the kind of brand built on a purpose to do more for people, to be a brand for people.
Humi might barely be scratching the surface but with the kind of brand that Kath Chan has built and is continuing to do so, there’s no doubt about how much dents she has already made and will continue to make, sure to be leaving impacts to everyone and everything.
If you’re tired of buying so much items just for everything to fail after one, two or three times, it’s definitely time to stop shopping fast and start shopping slow.
Learn more about Humi’s products here.